Aurum, Clean and Minimalist WordPress WooCommerce Theme

This is Aurum.  Get ready to strike gold with this minimalist eCommerce and all-purpose blog and business theme.  Aurum has several possibilities.  Since it’s a very basic looking theme, it sort of blends in for multiple purposes.  The demo sites included with your download are widely varied.  There’s a fashion commerce site with a stylish blog included, a bookstore theme for selling eBooks and other digital downloads, a jewelry store and a high tech store selling all kinds of goodies.

Clocking in at almost 5000 downloads so far, and rating a whopping 4.72 on ThemeForest, that’s a pretty good indicator of quality.  I’ve gone through a lot of the comments available on ThemeForest and it would appear Laborator does a great job of supporting this theme.  They respond quickly and don’t hide their information behind a pay wall, keeping prospective buyers from knowing about situations before they become customers.

People have a wide range of problems with every theme but it seems like a lot of the time, different people will have the same problem as somebody else.  When that happens, having a solid knowledge base to consult before asking for help, can be really beneficial.  They absolutely allow for that when supporting Aurum.

I like that.

Let’s see what Laborator, the theme’s developer, has to say about Aurum.

Aurum  is a minimalist WooCommerce theme that will give you and your customers a smooth shopping experience which can be used for various kinds of stores such as boutiques, bookstores, technology stores, jewelries and other types of web shops. It is a beautiful, flexible and super fast theme.

With support for WPML, you can use Aurum for any language, no problem.  WooCommerce, Bootstrap, Visual Composer, it’s all there to help you craft a flexible and useful website, even if you have no idea what you’re doing.  Don’t worry, you’ll get it figured out quickly.

Responsive, retina ready, those are the two most important visual design characteristics any theme can offer, since they can help with SEO and giving your customers a good user experience.

Another theme from Laborator is Kalium, which is also pretty popular.

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